Ninja Dan-san
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Create WOW Moments
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Along with White Glove Treatment, the ability to create Wow moments is the most powerful aphrodisiac you can create to get customers to fall in love with you. It…
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Loneliness Tax
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Being alone is nobody’s idea of fun; everyone desires to be loved, to belong, to be helped, and to collaborate with other people. This is true of introverts and…
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Four Kinds of People in the World
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There are Four Kinds of People in the world. The problem is that there are many kinds of four-kinds of people in the world. Which one is the right…
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Do it m’self
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My daughter is famous in our house for coining this short phrase. She could not quite make a complete sentence, and she would say “do it m’self” when I…
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Too Many Options
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Oftentimes there is more than one way to do things (like “cut tomatoes”), so offering multiple options is good. Too many options however can have an adverse effect on…
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SLA of Communication
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How long should you respond? When a girl and a boy exchange a phone number the rule is at least one day, ideally two – you don’t want to…
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80/20 Rule of Value
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Simply put you want to show 80% of the value with 20% of the effort. In other words showing value should come easy to you, and the customer should…
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Seven Principles of Engaging Communication
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What if there was a checklist of things every email should contain. What if that checklist helped you in conversations with prospective customers, with peers, and with managers. What…
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Care the most, cry the most
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If you find yourself often crying, being let down, or your kindness not reciprocated you may be carrying too much. The saying goes that “people who care the most…
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Show me something I can say “No” to
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It sounds counter intuitive: “Show [your customer] something [they] can say no to.” But it turns out to be a very empowering way to think. This is what a…